COURSE OVERVIEW

The PG Diploma in Digital Marketing and Brand Management at Camford Institute of Management offers a globally relevant curriculum designed to build strong marketing and brand leadership skills. The program provides quality education with real-time industry–based training, practical projects, and guidance from expert trainers and experienced faculty members who bring corporate insights into the classroom.

Students gain strong career opportunities in India and abroad across digital agencies, corporate marketing teams, and multinational companies. With dedicated job placement support, the course prepares graduates for a successful professional journey in digital marketing, brand strategy, and business growth, helping them build a rewarding and lifelong career.

ELIGIBILITY

• Bachelor’s Degree in any discipline

COURSE CERTIFICATES

1. PG DIPLOMA IN DIGITAL MARKETING AND BRAND_MANAGEMENT
JainX – Jain Deemed to be University – Bangalore

2. Diploma in Office Automation
C-DAC (Premier R&D organization of the Ministry of Electronics and Information Technology (MeitY) – Govt. of India

3. Diploma in English for Business
Kangaroo Centre for Excellence - Australia

COURSE SYLLABUS

1. PRINCIPLES OF MARKETING & BRAND MANAGEMENT
a. Fundamentals of Marketing
b. Consumer Behaviour
c. Brand Identity & Positioning
d. Brand Strategy Development
e. Market Research & Analysis
f. Brand Communication Planning

2. DIGITAL MARKETING FUNDAMENTALS
a. Introduction to Digital Marketing
b. Website Planning & Development Basics
c. Content Marketing Strategy
d. Online Customer Journey
e. Digital Marketing Tools Overview
f. Campaign Planning

3. SEARCH ENGINE MARKETING & SOCIAL MEDIA MARKETING
a. Search Engine Optimization (SEO)
b. Search Engine Marketing (SEM)
c. Google Ads Fundamentals
d. Social Media Marketing Strategy
e. Facebook, Instagram & LinkedIn Marketing
f. Influencer Marketing

4. PERFORMANCE MARKETING & DATA ANALYTICS
a. Digital Advertising Strategy
b. Google Analytics & Data Tracking
c. Conversion Rate Optimization
d. Email Marketing & Automation
e. Marketing Metrics & KPI Analysis
f. Campaign Performance Reporting

5. BRAND COMMUNICATION, AI TOOLS & CAPSTONE PROJECT
a. Integrated Brand Communication
b. Digital Branding Strategy
c. AI Tools for Digital Marketing
d. Content Creation & Creative Campaigns
e. Real-Time Industry Project
f. Final Capstone Project & Presentation

6. MODERN MARKETING STRATEGIES
a. Evolution of Marketing
b. Consumer Insights & Personalization
c. Digital Marketing Channels
d. Content & Influence Marketing
e. Growth Hacking & Viral Marketing
f. Emerging Technologies
g. Future of Marketing

7. BUSINESS COMMUNICATION
a. Foundations of Business Communication
b. Professional Writing Skills
c. Verbal & Non-Verbal Communication
d. Business Presentations
e. Digital & Virtual Communication
f. Cross-Cultural Communication
g. Persuasive & Negotiation Communication
h. Crisis Communication
i. Ethics in Business Communication
j. Future Trends in Communication

8. ADD-ON TRAINING PROGRAMS
1. Microsoft Office Advanced Level Training
2. English for Business Communication
3. Personality Development
4. Interview Preparaton Training
5. Life Skills Training
6. Public Speaking & Presentation Training
7. Power BI & HR Application Training