COURSE OVERVIEW

Step into the future of business with our MBA in Brand Management and Digital Marketing - where creativity meets strategy. Designed for ambitious minds, this program delivers industry-driven learning, expert mentorship, and hands-on digital exposure. Recognized as one of the best in Kerala, our training empowers you with cutting-edge skills in branding, social media, analytics, and global marketing trends to build powerful, impactful careers.

Unlock greater career opportunities with our job-guaranteed program in India and abroad. We don’t just educate—we transform you into a confident marketing leader ready to excel in the global marketplace. With real-time projects, placement support, and career-focused guidance, your journey towards professional success and international recognition begins here.

Eligibility

• Any Degree - 55% Marks

MBA & Integrated Courses Certifications

MASTER OF BUSINESS ADMINISTRATION - 2 YEAR
Pondicherry University – School of Distance Education

1. PG DIPLOMA IN BRAND MANAGEMENT AND DIGITAL MARKETING - 6 Month
Jain Centre For Skills - Jain Deemed to be University, Bangalore

2. DIPLOMA IN OFFICE AUTOMATION - 6 Month
C-DAC (Premier R&D organization of the Ministry of Electronics
and Information Technology (MeitY) – Govt. of India

3. DIPLOMA IN ENGLISH FOR BUSINESS - 3 Month
Kangaroo Centre for Excellence - Australia

COURSE SYLLABUS

1. PRINCIPLES OF MARKETING & BRAND MANAGEMENT
a. Fundamentals of Marketing
b. Consumer Behaviour
c. Brand Identity & Positioning
d. Brand Strategy Development
e. Market Research & Analysis
f. Brand Communication Planning

2. DIGITAL MARKETING FUNDAMENTALS
a. Introduction to Digital Marketing
b. Website Planning & Development Basics
c. Content Marketing Strategy
d. Online Customer Journey
e. Digital Marketing Tools Overview
f. Campaign Planning

3. SEARCH ENGINE MARKETING & SOCIAL MEDIA MARKETING
a. Search Engine Optimization (SEO)
b. Search Engine Marketing (SEM)
c. Google Ads Fundamentals
d. Social Media Marketing Strategy
e. Facebook, Instagram & LinkedIn Marketing
f. Influencer Marketing

4. PERFORMANCE MARKETING & DATA ANALYTICS
a. Digital Advertising Strategy
b. Google Analytics & Data Tracking
c. Conversion Rate Optimization
d. Email Marketing & Automation
e. Marketing Metrics & KPI Analysis
f. Campaign Performance Reporting

5. BRAND COMMUNICATION, AI TOOLS & CAPSTONE PROJECT
a. Integrated Brand Communication
b. Digital Branding Strategy
c. AI Tools for Digital Marketing
d. Content Creation & Creative Campaigns
e. Real-Time Industry Project
f. Final Capstone Project & Presentation

6. MODERN MARKETING STRATEGIES
a. Evolution of Marketing
b. Consumer Insights & Personalization
c. Digital Marketing Channels
d. Content & Influence Marketing
e. Growth Hacking & Viral Marketing
f. Emerging Technologies
g. Future of Marketing

7. BUSINESS COMMUNICATION
a. Foundations of Business Communication
b. Professional Writing Skills
c. Verbal & Non-Verbal Communication
d. Business Presentations
e. Digital & Virtual Communication
f. Cross-Cultural Communication
g. Persuasive & Negotiation Communication
h. Crisis Communication
i. Ethics in Business Communication
j. Future Trends in Communication

8. ADD-ON TRAINING PROGRAMS
1. Microsoft Office Advanced Level Training
2. English for Business Communication
3. Personality Development
4. Interview Preparaton Training
5. Life Skills Training
6. Public Speaking & Presentation Training
7. Power BI & HR Application Training