BBA INTEGRATED
DATA ANALYTICS &
BUSINESS INTELLIGENCE

Course Details

BBA Integrated Data Analytics & Business Intelligence equips students with skills in data interpretation, visualization, and strategic decision-making. The program offers strong scope across industries, delivering practical exposure, global insights, and career-ready outcomes aligned with evolving business and technology trends.

Graduates access diverse opportunities in India and abroad as data analysts, BI specialists, and consultants. With placement support, industry projects, and professional mentoring, students build successful careers, achieving long-term growth, leadership potential, and excellence in data-driven business environments.

Eligibility

• Plus Two; OR
• Equivalent to 12th standard.

DEGREE PLUS 3 ADD-ON CERTIFICATIONS

BBA INTEGRATED DATA ANALYTICS & BUSINESS INTELLIGENCE - 3 YEAR
Pondicherry University – School of Distance Education

1. DIPLOMA IN DATA ANALYTICS AND BUSINESS INTELLIGENCE - 6 Month
Jain Centre For Skills - Jain Deemed to be University, Bangalore

2. DIPLOMA IN OFFICE AUTOMATION & FINANCIAL ACCOUNTING - 6 MONTH
C-DAC (Premier R&D organization of the Ministry of Electronics
and Information Technology (MeitY) – Govt. of India

3. DIPLOMA IN ENGLISH FOR BUSINESS - 3 MONTH
Kangaroo Centre for Excellence - Australia

DATA ANALYTICS
AND BUSINESS INTELLIGENCE - SYLLABUS

1. FFUNDAMENTALS OF DATA ANALYTICS
a. Introduction to Data Analytics
b. Types of Data and Data Sources
c. Data Collection Methods
d. Data Cleaning and Preparation
e. Data Visualization Concepts
f. Descriptive vs Predictive Analytics
g. Data-driven Decision Making
h. Overview of Analytics Tools and Platforms

2. ADVANCED MICROSOFT EXCEL FOR DATA ANALYSIS
a. Excel Interface and Data Handling
b. Advanced Formulas and Functions
c. Data Cleaning Techniques
d. Pivot Tables and Pivot Charts
e. Data Validation and Conditional Formatting
f. Dashboard Creation in Excel
g. Data Analysis ToolPak
h. Automation using Excel Macros

3. DATA ANALYSIS USING PYTHON / POWER BI
a. Introduction to Python / Power BI
b. Data Import and Data Transformation
c. Data Modeling Techniques
d. Data Visualization and Interactive Reports
e. Creating Dashboards and Charts
f. Business Intelligence Concepts
g. Real-time Data Analysis
h. Publishing and Sharing Reports

4. BUSINESS PROCESS AUTOMATION
a. Introduction to Business Automation
b. Workflow Automation Concepts
c. Automation Tools Overview
d. Automating Business Tasks with Excel & Scripts
e. Process Mapping and Optimization
f. Robotic Process Automation (RPA) Basics
g. Automation for Marketing and Finance Tasks
h. Integration of Automation Tools

5. BUSINESS ANALYTICS, REPORTING & CAPSTONE PROJECT
a. Business Intelligence Fundamentals
b. Data Interpretation for Business Decisions
c. KPI Development and Performance Metrics
d. Dashboard Reporting Techniques
e. Predictive Analytics Basics
f. Data Storytelling for Business
g. Industry Case Studies
h. Capstone Project – Real Business Data Analysis

6. MODERN MARKETING STRATEGIES
a. Evolution of Marketing
b. Consumer Insights & Personalization
c. Digital Marketing Channels
d. Content & Influence Marketing
e. Growth Hacking & Viral Marketing
f. Emerging Technologies
g. Future of Marketing

7. BUSINESS COMMUNICATION
a. Foundations of Business Communication
b. Professional Writing Skills
c. Verbal & Non-Verbal Communication
d. Business Presentations
e. Digital & Virtual Communication
f. Cross-Cultural Communication
g. Persuasive & Negotiation Communication
h. Crisis Communication
i. Ethics in Business Communication
j. Future Trends in Communication

8. ADD-ON TRAINING PROGRAMS
1. Microsoft Office Advanced Level Training
2. English for Business Communication
3. Personality Development
4. Interview Preparaton Training
5. Life Skills Training
6. Public Speaking & Presentation Training

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Sarah Taylor

Agile Project instractor

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Sarah Taylor

Agile Project instractor

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David Warner
Perfect Coding!

Stunning design, very dedicated crew who welcome new ideas suggested by customers, nice support.

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Sarah Taylor
Video Quality!

Was really easy to implement and they quickly answer my additional questions!

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